The question that pops in many people’s minds is, why do adults use Snapchat? Despite being one of the most popular social media platforms, its primary user base is younger, and this article will discuss why this age group uses the app. In fact, this article is four years old! Nonetheless, it does raise interesting points about the age range of Snapchat users. Here, we’ll take a look at the main differences between young people and older users.
This app allows users to share moments with their friends. In addition to the photos, Snapchat users can post video and photos to their stories, which are completely disappearing after the recipient opens the photo or video. In addition to this, it broadcasts to the user’s story, which allows other users to see the message. Although most users are younger, Snapchat’s features make it unique in the world of social media. It’s a bit surprising, then, that the majority of users are Gen-Zers and millennials.
Adults are also using the service, according to Pew Research Center. According to the study, 64% of adults with access to the internet use Facebook. Its usage climbed from one percent in 2011 to 19 percent last year and is the most popular app among U.S. teenagers. Facebook’s usage rates are higher among older users, which suggests that adult users are increasingly turning to the social media site. So, why do adults use Snapchat?